b*free

co-creators

David Horowitz - Brand Strategy Director

CORE PROGRAM FOCUS
*branding


David helps organizations present their best, true selves to the world. His clients recognize him for his ability to quickly and intuitively identify what drives organizations and their audiences and to craft brand narratives that inspire and motivate internal and external constituencies.

For over a decade David has practiced at the forefront of brand and design strategy, innovation and social research. Recently he has help craft the brand for an NYC freelancer mentorship program, overhauled the brand positioning and identity for a mission-driven recruiting firm, created a new health food brand for wellness-conscious Millennials, and developed new spirit ideas for Diageo.

Outside of his consulting work, David is passionate about education and serves as a trustee of the Greene Hill School in Brooklyn.

He earned an MA and PhD from Columbia University and a BA from Brown University, all in modern history.

Nita Baum